Feature Sales Intelligence

See which companies are evaluating you right now.

Your website and AI touchpoints already carry buying signals, they're just anonymous. Sales Intelligence bundles visitor sessions into account journeys with a detected buying phase (Research → Comparison → Decision), a behavior timeline and the signals behind it — so sales knows who is asking, what they wanted to know, and how far along they are.

Works alongside Buying Answers Guided Advisor LLM Discovery Sales Intelligence
Sales Intelligence · account view
Website Chat Widget
Buying phase
Research14
Comparison6
Decision3
Account
Engineering company · DACH
Account journey
Engineering company · 200–500 employees
4 sessions · 2 visitorsFirst seen · 12 days ago
Behavior timeline · latest activity
Read the integration guide, returned two days later and asked in the widget: “Does this work with our ERP?” Yesterday: pricing page, second visit.
pricing revisit decision question multiple visitors
Detected signals
Phase shift
Comparison → Decision signals detected
Actions
Email captured · contact linkedlinked
Add research notemanual
Escalate to saleswith context
Sales handover · preview
Account brief: phase, timeline, questions, contact
Compiled from the journey · ready for sales follow-up
Tracked: sessions · touchpoints · signals Linked: email capture → contact Illustrative demo
The problem

Your next customers are on your site today. Your analytics calls them “traffic”.

B2B buyers research quietly: they read your pages, ask your chat, compare and leave, without filling a form. Analytics shows anonymous sessions. Sales Intelligence shows the companies behind them, and where each one stands in its buying process.

What analytics showssessions · anonymous
Session · 7 page views · 6 min · left
no companyno phase
Session · pricing page · 2 min · left
no companyno context
Session · chat question · left
question loggedasker unknown
What Sales Intelligence showsaccount journey
same activity · bundled into one account
Those three sessions belong to one company: an engineering firm that read your integration guide, asked a decision-stage question in the chat, and came back to pricing twice.
4 sessions 2 visitors phase: comparison
Recognized as one account journey, with phase and timeline.Account
Sessions → account Phase: Research → Comparison → Decision Signals + timeline
What Sales Intelligence does

From anonymous sessions to accounts with a buying phase.

Six concrete capabilities, all live in the product. Figures below are illustrative demo data; in the product they show your real accounts.

01 Account recognition
Which companies are behind your sessions

Visitor sessions are resolved to companies where possible, at company level, not person level.

Machinery maker · DACH
SaaS company · Nordics
Consulting firm · US
02 Account journeys
Sessions bundled into one journey

Repeat visits and multiple visitors from the same company become a single journey instead of scattered sessions.

Sessions in journey4
Visitors2
Days active12
03 Buying phase
Research → Comparison → Decision

Behavior patterns place each account in a phase, so you know who is orienting and who is about to decide.

Research14
Comparison6
Decision3
04 Behavior timeline
What the account did, in order

Pages read, questions asked, returns and revisits, one chronological view per account.

D1Read integration guide
D3Asked widget question
D12Pricing · second visit
05 Detected signals
The moments that matter

Pricing revisits, decision-stage questions, multiple visitors from one company: flagged as signals, not buried in logs.

pricing revisit decision question multiple visitors return after 9 days
06 Email capture
Anonymous journey → known contact

When a visitor shares their email through your touchpoints, the anonymous sessions are linked to that contact, journey included.

anonymous · 4 sessionscontact linked
HonestCompany-level recognition is never 100%: some sessions stay anonymous. We show what can be resolved, and mark the rest as unknown instead of guessing.
Better together

Your chat shows what they want to know. Sales Intelligence shows who is asking.

Questions from your chat and widget reveal what an account needs to understand before it buys. Sales Intelligence adds the missing half: which company asked, and how far along it is. Together that's a sales-ready picture, not two separate logs.

WHAT · questions from chat & widgetBuying Answers
“Does this work with our ERP?”
Decisionintegration
“How does onboarding work for a 200-person team?”
Comparisonrollout
“What's the difference between your plans?”
Comparisonpricing
WHO · the account behind the questionsSales Intelligence
account context
The ERP question came from an engineering company that has been active for 12 days, with two visitors and two pricing visits. That's not a random question, that's an evaluation in progress.
phase: comparison 2 visitors pricing 2×
WHAT + WHO answered together: the question, the company, the phase.Sales-ready
Account research

One detail view per account, and room for your own research.

Every recognized account has a research view: the behavior timeline, the detected signals, the linked contacts, and a research section you can extend manually, notes, findings, context your team adds.

01Timeline
Behavior timeline

Every page view, question and return in chronological order, the account's story so far.

per accountchronological
02Signals
Detected signals

The flagged moments: pricing revisits, decision questions, multiple visitors, phase shifts.

flaggedexplainable
03Contacts
Linked contacts

Contacts captured via email are attached to the journey, the anonymous history stays connected.

email capturejourney-linked
04Research
Extendable research

Add your own notes and findings to the account, the research grows with your team's knowledge.

manualteam knowledge
Lead escalation

Hot accounts reach sales with context, not as a bare notification.

When an account shows decision signals, Sales Intelligence hands it to sales with everything attached: phase, timeline, the questions it asked, linked contacts. Sales starts the conversation informed, not cold.

01Track
Session tracking

Visits across website and AI touchpoints are captured as sessions.

02Resolve
Account recognition

Sessions are resolved to companies where possible, at company level.

03Bundle
Account journey

Sessions and visitors from one company become one journey.

04Detect
Phase & signals

Buying phase and signals are derived from behavior, explainably.

05Link
Email capture

A shared email links the anonymous journey to a known contact.

06Escalate
Sales handover

Hot accounts go to sales with phase, timeline and questions attached.

Honest Signals indicate interest, they don't guarantee a deal. Sales Intelligence tells you where to look first, the conversation is still yours.
Where it matters

Built for businesses where a company evaluates before it buys.

Account journeys pay off where buying decisions involve research, several people and real evaluation. Clear targeting, not a claim of fit for everything.

High signal · strong fit B2B and consultative buying
B2B SaaS & technical productsEvaluations run over weeks, across pricing, docs and questions.
Machinery & industrial vendorsMultiple stakeholders research before anyone gets in touch.
Professional services & agenciesTrust is built by reading before the first call.
Consultative, high-ticket commerceConsidered purchases with real comparison behavior.
Lower relevance Anonymous consumer traffic
Pure B2C impulse purchasesPrivate visitors aren't the target, company-level recognition adds little.
Low-ticket, no-research productsNo evaluation phase means no journey worth tracking.
One-visit conversion funnelsIf everything happens in one session, a journey view adds less.

Honest scope: if companies aren't your buyers, this isn't your feature, and we'll say so.

Trust & control

Company-level recognition, GDPR-conscious by design.

Principle

Sales Intelligence recognizes companies, not private individuals. A person is linked to a journey only when they share their email through your touchpoints.

Company level Accounts, not persons.

Recognition targets the company behind a visit. Individual visitors stay anonymous within the account journey until they identify themselves.

Company-levelNo person profiling
Contact linking Linked when they tell you.

Email capture connects a contact to a journey only when the visitor submits their email through your own forms and touchpoints, no personal enrichment without a legal basis.

Via your touchpointsLegal basis required
EU-ready EU hosting, GDPR-conscious.

Data is hosted in the EU and kept minimal. The design follows GDPR requirements, data that isn't needed isn't collected.

EU hostingData minimization
Next step

See which companies are evaluating you, and what they wanted to know.

Sales Intelligence turns your existing traffic into account journeys with buying phase, timeline and signals, and hands hot accounts to sales with context.

EU-hosted · company-level · you stay in control