The voice layer for agentic commerce

Your touchpoints. Your data. Recommended by AI.

While shoppers move to ChatGPT, Perplexity and Gemini, Klariton turns your pages into advisory touchpoints with structured, persona-accurate answers — cited from your material, never invented. Your branding, hosted in the EU. You become the answer they recommend.

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shop.klangwerk-audio.de/over-ear-studio-x70
Klangwerk
HeadphonesHiFiStudioMagazin
Closed-back

Studio X70 — Reference Over-Ear

Hand-assembled in Vienna · 5-year warranty
€389,00
Impedance: 80Ω·Driver: 45mm dynamic
For Bass-FansKlariton Infobox
Punchy, controlled low-end without smearing the mids. Pairs well with a portable DAC — at 80Ω you can drive these from a phone, but a small amp opens them up properly.
Source: Engineer notes · Updated 4 days ago
K Headphone advisor Persona: Audiophile
Better than the HD650 for jazz?
Different flavour. The HD650 is famously mid-forward and intimate; the X70 has tighter bass and a slightly wider stage. For acoustic jazz many prefer the HD650 — for fusion or modern jazz with electric bass, the X70 wins.
Amp recommendation? Compare to DT 1990? Burn-in tips →
The market is moving

The search your shop was built on is disappearing.

Three independent signals from the market — not from us, but from Gartner, Pew and McKinsey:

−25%
projected drop in traditional search volume by 2026, as users shift to AI chatbots and agents.
~1%
of users click through to a source when an AI summary already answered their question.
Pew Research Center · Google AI Overviews, US, 2025
$750B
projected US spend flowing through AI-powered search by 2028.
McKinsey · forecast, 2025

The question isn't whether your customers ask AI — it's whether the AI recommends your brand.

These figures describe the market shift, not Klariton's performance. Forecasts are shown as forecasts; figures are subject to re-verification at the primary source before launch.

01 — Touchpoints

Three small things, instead of one big chatbot.

A chatbot tries to do everything. Klariton splits the work into three touchpoints, each shaped for a job your shoppers actually have.

FAQ

Searchable, persona-aware answers — embedded on any page. No more graveyards of stale Q&A pages no-one updates.

  • Free-text search with grounded answers
  • Cited from your Material, never hallucinated
  • Drop-in embed or full page
How FAQ works →

Chat / Advisor

Guided conversation that picks up the visitor's role and adapts. Beginners get reassurance; pros get specs and shortcuts.

  • Up to 5 personas per Advisor
  • Hand off to your team when it matters
  • Cited from your material — never invented
How Advisor works →

Infobox

An inline answer pinned next to a product, ingredient or section. The smallest touchpoint — and often the most decisive.

  • Lives next to the buying decision
  • Persona-aware copy
  • One snippet, many pages via rules
How Infobox works →
Quality & trust

Every answer shows where it comes from.

Most AI widgets give you one tone of confidence: fluent. Klariton labels every answer by source and grades how sure it is — and only publishes answers that are backed by a source.

Visitor
Is this single-origin good with milk?
Klariton

Yes — its chocolate-forward profile holds up well in milk drinks. For a flat white, a slightly finer grind keeps it sweet.

Your material · /faq/brewing CONFIRMED · 2 sources
Green
Verified FAQ
An answer you wrote and approved.
Blue
Your material
Grounded in your sources, with the exact passage.
Yellow
World knowledge
Flagged as general knowledge, with an offer to hand off.
CONFIRMED SINGLE SOURCE EXTERNAL INFERRED
SafeGuard · quality monitor

A second set of eyes on your own data.

SafeGuard continuously checks your live answers — and surfaces contradictions hiding in your own product data before they reach a customer. It flags what to review; a human decides. Opt-in, and never an automatic block.

CriticalData contradiction

An answer stated the beans were “single-origin, Ethiopia”, but the linked product data lists “blend, multiple origins”. For food labelling that's a compliance risk — not just a wrong answer.

SafeGuard detects and reports; it does not auto-correct or block, and it is not a legal guarantee. Source labels available on Pro plans and up. Example shown is an anonymized product visualization.

Real-time advisor

Answers in real time — and the direct path to the product.

The advisor streams its answer word by word instead of making the shopper wait. Spot buying intent, and it actively recommends the right product from your range — image, price, and a direct route to the page or cart. The conversion stays in your shop.

KBeans Advisor Persona: Beginner
Something chocolatey for milk drinks?
The Sumatra Mandheling is your friend here — chocolate-forward and bold, it cuts through milk instead of disappearing.
Your material · /faq/milk-drinks
Naturbohne · Single origin
Sumatra Mandheling — 250 g
€14,80 incl. VAT · plus shipping · €59,20/kg
View product
Streaming, all the way

Responses stream token by token across the whole path — server, edge worker, widget — so a shopper sees the answer forming, not a spinner.

0.84 s median time to first token first suggestion in ~2–3 s
Cross-sell — you stay in control

You decide what gets recommended on top. Build it in three layers, triggered by keyword, persona or FAQ.

Campaign Set · targeting Offer

Example: a question about running costs triggers a winter package, a service plan or insurance.

Product card is a product visualization — replace stub image and example price with live data; legal price lines (incl. VAT, plus shipping, €/kg) are intentional. You control what is recommended; Klariton does not yet report what shoppers click or add to cart.

Not everyone needs everything

You pick the touchpoints that fit your product.

From e-commerce to SaaS — same knowledge base, different shapes. Use the ones that match how your customers decide.

E-commerce

Advise at the point of purchase.

FAQ, Advisor and Infobox turn product pages into a conversation — and keep the conversion in your own shop.

FAQAdvisorInfobox
SaaS & explainable software

Be answerable — and findable by AI.

The chat advisor handles complex product questions; sitemap, llms.txt and Agentic Reach make your product visible in the AI web — no classic FAQ needed.

Chat advisorSitemap / llms.txtAgentic Reach
02 — How it works

Material in. Conversations out. Funnel measured.

You bring the source — URLs, docs, transcripts. Klariton Studio turns it into persona-shaped touchpoints across every layer of your business.

01 / Material

Bring your sources

Crawl your shop, drop in PDFs, paste transcripts. Klariton keeps them current and cites every answer.

02 / Personas

Define who's reading

Up to five voices per touchpoint. Beginner, Pro, Hospitality, B2B — whatever fits your customer.

03 / Layers & Touchpoints

Place it where it counts

Shop, backend, menu, app — each layer gets its FAQ, Advisor or Infobox, embedded with a single snippet.

04 / Funnel

Measure the outcome

Outcome rate, lead handoffs, drop-off points — across all layers and personas, in one funnel.

03 — The two axes

Personas decide how you talk. Layers decide where.

One source. Many voices. Many surfaces.

Personas

The same answer, in five voices.

Define up to five personas per touchpoint. Klariton serves each visitor the version that fits their role — without splitting your content.

Q: How should I store these headphones?
Keep the bag closed and somewhere cool — your kitchen counter is fine. Don't put it in the fridge; the moisture hurts more than the cold helps.
Layers

One Klariton, every surface.

A layer is a context: your shop, your backend, the printed menu in a restaurant, your mobile app. Each can host its own touchpoints.

Shop layer
3 touchpoints · 1.247 sessions / week
Backend layer
2 touchpoints · 142 sessions / week
Menu layer (QR)
1 touchpoint · 612 sessions / week
App layer
1 touchpoint · 89 sessions / week
04 — How we differ

Not a chatbot. Not a visibility tool. Both — connected.

Generic LLM widgets answer somehow. GEO tools sample whether an AI mentions you. Klariton connects both: persona-accurate, cited answers and the measurement of whether AI reads them — in one system.

Klariton Typical chat suite Generic LLM widget
Persona-aware answers Up to 5 per touchpoint Rules-based segmentation Generic
Three touchpoint types FAQ + Advisor + Infobox Chat only Chat only
Cited, grounded answers Every answer Optional add-on Depends on prompt
EU-hosted, GDPR-native Frankfurt by default US-first, EU optional Varies
Pricing model Flat plan + token usage Per-seat, escalates fast API tokens, no app
Setup time An afternoon Weeks with consultant Build it yourself
Agentic readiness Roadmap Schema, llms.txt & bot tracking Closed garden DIY prompts
Under the hood: score-based routing across three source types — no extra router-LLM — with a hard relevance floor against hallucination. Independently reviewed as “against common practice.”
API-first · MACH

Comparison reflects publicly available pricing and feature pages, May 2026. We're happy to be wrong — tell us at [email protected].

Agentic Reach · liveExample data

See which AI is reading your brand.

Plausible and Hotjar show you human traffic. Agentic Reach shows you the crawlers behind ChatGPT, Perplexity, Claude and Gemini — how often they read each touchpoint, by provider and over time. Your data moat in the agentic web.

studio.klariton.com / shop-customer / agentic-reach ● live
Agentic reads · 30d
1,247
▲ 38.4% vs prev. 30d
Last bot hit
23m
PerplexityBot · /faq/brewing
AI crawlers detected
17
providers tracked
Most-read touchpoint
FAQ · brewing basics
312 reads · 30d

Which bots are reading you?

last 30 days · share of reads
ChatGPT-User41%
PerplexityBot25%
Google-Extended23%
ClaudeBot8%
Other3%

Live bot-read log

PerplexityBot · /faq/brewing · 14m
ChatGPT-User · /advisor · 31m
Google-Extended · /faq/closed-back · 52m
ClaudeBot · /infobox/x70 · 1h
read events · refresh 60s
NOTE Example data — product visualization. Provider breakdown and time-trend are live today; verified reads and by-country views are coming.

Live in the Studio today. Bot detection respects published crawler IPs and user-agent strings; only public touchpoints are exposed by default.

Integrations & architecture

API-first. Connected in minutes.

Klariton is built on MACH principles — API-first, headless, cloud-native. The API is the contract; the UI is just one consumer. Your data comes in the way that fits you.

Shopify OAuth · read-only
CSV import Products · content
{ }
REST API Public read per touchpoint
Custom Built on request

Need a specific connector — commercetools, BigCommerce, SAP, a CRM? We build it on request and scope it to your stack. Shopify is available out of the box.

Insights

100+ metrics — curated down to the 23 that matter.

Klariton maps the whole funnel — reach → engagement → answer → recommendation → lead — to over a hundred KPIs, then curates the ones you actually need. And the dashboard reads your data back to you in plain language.

studio.klariton.com / shop-customer / insights ● live
Reachlive
2,847
▲ vs. prev. 30d
FAQ helpfullive
71%
helpful-rate
Agentic readslive
1,247
17 AI crawlers
Conversioncoming
full-funnel · roadmap
KKlariton reads your numbers back

Reach is up 14% on last month, driven mostly by ChatGPT and Perplexity. Your FAQ helpful-rate holds at 71%, but the B2B persona has a coverage gap — the wholesale PDF is missing. Fix that next, and you close the biggest hole in your funnel.

Live today: reach, FAQ engagement, bot & agentic traffic, leads, helpful-rate. Full-funnel conversion, product CTR and Shopify-ROI attribution are growing — shown as “coming” until measured. Example data — product visualization.

06 — On the way

Honest about what's next.

Most of what Klariton does is already live. This is the short list of what isn't yet — dated honestly.

Roadmap

Full-funnel conversion + Shopify ROI

Card-click and lead measurement that closes the loop from an AI read to a sale. The conversion stage isn't measured yet — this makes it real.

Q1 2027

Outcome-based pricing

An optional mode where you pay tokens only on touchpoints that drove a measurable outcome. Ships once the measurement above is live.

Roadmap

React & Next.js SDK

Typed components on top of today's embed and REST API. Until then, the drop-in widget and the API are already live.

Q4 2026 · Concept

Voice Advisor

A voice-mode advisor for tablet kiosks in specialty retail and hospitality. Same material, same personas, no typing.

Beta

A/B on personas

Run two versions of a persona side by side and let the funnel pick the winner. Every change is reversible.

07 — GDPR-native

EU data, in EU hands. By default.

Klariton runs on European infrastructure (Frankfurt, with Helsinki failover). Your Material, your visitors' messages, your funnel data — all of it stays inside the EU. No US transfer agreements, no clever workarounds.

EU-hosted by default
Frankfurt primary, Helsinki failover.
DPA on signup
No back-and-forth with Sales.
No model training on you
Your Material isn't used for anyone else.
Visitor opt-in patterns
Cookieless by default, two-button consent.
Audit-trail in Studio
Every Material change is signed and timestamped.
Made in Germany
Heilbronn, Stuttgart and remote.
Get started

Try Klariton on one product page. See if it earns its place.

Set up one Infobox or Advisor on one URL. Free for 14 days, no credit card. If your shoppers don't convert better, walk away — no hard feelings.

Book a demo