Everything that makes conversational selling work.
Three touchpoint types, persona-aware, grounded in your Material, deployed across every layer of your business — and a Studio to run it all.
Searchable answers, embedded next to the question.
A drop-in FAQ that searches your Material in plain language, picks the right persona for the visitor, and cites every source. The graveyard FAQ page, retired.
- Free-text search — questions in any phrasing
- Cited answers — every claim points back to your Material
- Persona-aware copy from a single source
- Drop-in widget, full-page mode, or embedded section
- Empty-state suggestions so the FAQ teaches itself
Guided conversation that adapts to the person at the keyboard.
Pick a persona, ask a question, get an answer in the right register. Beginners get reassurance, pros get specs and shortcuts. The Advisor knows when to stop talking and hand off.
- Up to 5 personas per Advisor
- Persona-detection from the first message, override anytime
- Hand-off rules: live agent, contact form, or scheduled call
- Lead webhooks with score & transcript
- Server-rendered transcripts for compliance
The smallest touchpoint, often the most decisive.
A persona-aware paragraph pinned next to a product, an ingredient, or a section. Infobox is the answer the visitor didn't ask for — but needed.
- Inline on PDP, blog post, or anywhere your CMS reaches
- Rule-based: one snippet, hundreds of pages
- Cited inline, expandable for the full source
- A/B-able like any other touchpoint
- Print-safe: works in static menus and PDF exports
Sumatra Mandheling
Earthy and full-bodied. If you usually drink milk drinks, this is a forgiving choice — it won't get lost in foam, and you don't need a fancy grinder to make it work.
Your sources, kept current. Every answer cites them.
Material is the knowledge layer. URLs, PDFs, transcripts, internal docs — Klariton ingests them, watches for changes, and grounds every touchpoint answer in something you can point at.
- Sources: web crawl, file upload, Notion/Confluence, transcripts
- Auto-refresh with diff alerts when sources change
- Per-source visibility (public, partner, internal)
- Audit trail: every change signed and timestamped
- Never used to train shared models
Up to five voices per touchpoint. One source.
A persona is a register, not a separate document. Define how each audience reads, and Klariton serves the version that fits — beginners see different content than pros, on the same page.
- Max 5 personas per touchpoint (a deliberate ceiling)
- Persona detection from first interaction or URL params
- Manual switch surfaced in the UI; visitors can override
- Customer-specific names — Anfänger, Profi, Gastro, B2B for one customer; First-timer, Enthusiast, Trade for another
One Klariton, every surface where you sell.
Layers are the contexts: your shop, your backend, the QR menu in a restaurant, your mobile app. Each can host its own touchpoints, share Material, and be measured separately.
- Layer-aware embedding — same Material, surface-fit copy
- Per-layer analytics in the funnel
- Print-safe layer for menus and PDFs
- Customer-Admin layer for internal knowledge use
Shop
3 touchpoints · web
Backend
2 touchpoints · staff
Menu (QR)
1 touchpoint · mobile
App
1 touchpoint · iOS/Android
<script src="https://cdn.klariton.com/widget.js"
data-layer="shop"
data-customer="naturbohne"></script>
Drafts answers from your Material. You edit, you don't write.
When you add a new persona or a new touchpoint, the co-author drafts the first version using your existing Material. Cited, never invented. You stay the editor — Klariton stays the typist.
- Draft from existing Material — never from generic web
- Inline citations, expandable per claim
- Diff view against the previous draft
- One-click reject, with a reason that improves next draft
Medium-fine, around 18 clicks on a Comandante C40. With wet-hulled coffees you want a slightly slower drawdown — aim for 3:00–3:15.
Water at 94°C. Bloom 40g for 30s before the main pour.
Outcome rate, not vanity metrics.
A single funnel across all your layers, touchpoints and personas. Klariton tells you which conversation actually moved someone toward an outcome — and which is theatre.
- Outcome rate per persona, layer, touchpoint
- Drop-off points with the literal user message
- Lead handoff visible in the same view
- Tabular numbers, exportable as CSV
Qualify, score, hand off. Don't just collect.
A persona switch from Beginner to B2B mid-conversation is a signal. Klariton turns those signals into routed, scored leads — into your CRM, your inbox or a human chat.
- Webhook-first — pipe into HubSpot, Salesforce or your own
- Score from intent + persona + transcript signals
- Live handoff to a human via Slack, email or in-widget
- Per-route DSGVO-compliant transcript export
"persona": "B2B",
"score": 92,
"transcript_url": "..."
A/B persona scripts side-by-side.
Try a more reassuring Beginner voice against the current one. Klariton splits traffic, holds personas constant, and tells you which voice converts. Reversible at any point.
- Per-persona splits — never test layers against each other
- Outcome-rate based winner detection
- Safe-rollback if a variant degrades
- Annotated history of every variant
"Earthy and full-bodied — works in a French press."
"If you usually drink milk drinks, this is a forgiving choice — it won't get lost in foam."
One Material. Up to 20 languages.
Author once in your source language. Klariton serves visitors in the language of their browser, with persona register kept intact across translations. Locale-correct numbers, dates and currencies, by default.
- Up to 20 target languages, including ja, ko, zh, ar (RTL-ready)
- Persona register preserved per language
- Override per-touchpoint with a manual translation
- Locale-correct formatting: 1.247 vs 1,247 ; €14,80 vs $14.80
Voice Advisor for kiosks and counters.
For specialty retail and gastro: a voice-mode advisor on a tablet. Same Material, same personas, no typing. The Brewing Advisor that lives on your espresso bar.
- Push-to-talk + always-on modes
- Persona-aware tone (Beginner ≠ Pro voice)
- Offline-first for spotty café Wi-Fi
- Multi-lingual, including Bavarian and Swiss German
White-label for agencies and brand-shy customers.
Run Klariton under your own domain and brand. Useful for agencies bundling Klariton into client retainers, or customers who don't want a Klariton mark next to their checkout.
- Custom domain — yourbrand.com/advisor
- Custom mark, color, and footer attribution
- Reseller billing for agencies
- Single-sign-on for shared Studio access
"Hi! I can help you find the right wine for your meal. Tell me what you're cooking?"
Drops into your stack. Doesn't replace it.
Native commerce widgets, CRM webhooks, and a generic embed for everything else. Klariton sits alongside your shop and your support tools — it doesn't try to be them.
- Commerce: Shopify, commercetools, BigCommerce, SAP Commerce, WooCommerce
- CRM: HubSpot, Salesforce (via webhook), generic webhook
- Notifications: Slack, email, in-widget handoff
- Auth: SSO via SAML and OIDC for Studio
Shopify
Native widget
commercetools
Native widget
BigCommerce
Native widget
SAP Commerce
Native widget
WooCommerce
Plugin
HubSpot
Webhook
Slack
Lead handoff
Webhooks
Generic
Salesforce CC
Native
Zapier
App
Start with one touchpoint on one URL.
No credit card. EU-hosted. 14 days to decide if it earns its place.