Which answers get seen at all.
The touchpoint was in the viewport, which gives each answer its reach.
100%
of reads
Buying AnswersLive · Self-Serve
Knowledge in. Sourced buying answers out.
Your knowledge sits scattered across your website, docs, PDFs and people's heads. Klariton turns it into sourced answer drafts to the questions that block buying decisions. You do not write a FAQ. You approve one.
For shops, SaaS and explanation-heavy offers · EU-hosted · verifiable, not guessed
Your knowledge, scattered
Website/pricing: "Professional vs. Enterprise…"
Help CenterArticle #64: Connections & integrations
PDFdatasheet-aria.pdf · 48 pages, as of 03/26
Product dataproducts.csv · 248 entries, 3 systems
Note"Storage in summer is written nowhere, only Jana knows"
Customer question · 6×"Does this fit a team of 50 reps?"
scattered · unsourced · unfindable
Klariton
1spots buying questions
2clusters by type
3writes drafts
4backs them with sources
5checks the rules
Your answers, sourced
Compatibility
Confidence · confirmed
Can the platform connect to HubSpot or SAP?
Yes: HubSpot natively, SAP via the REST API1. Both connections are included in the Professional and Enterprise plans2.
integrations.md
pricing page
Approved · live
"What is the difference between Professional and Enterprise?"needs review
"Is the espresso suitable for bean-to-cup machines?"approved
"Do you ship to Austria?"Gap
Question · Answer · Source · Confidence · Status
You do not start with an empty FAQ editor. Klariton proposes the first buying answers from the knowledge you already have.
Why BIQ
It is not a FAQ. It is a buying advisor.
BIQ = Buyer-Intent Question
A FAQ collects questions that have already been asked and answers them reactively. A Buyer-Intent Question is the question that stands between interest and purchase: concrete, decisive, often unspoken.
Klariton works along that buying intent, not along a support inbox. That is why it is called BIQ in the Studio, not FAQ. Every answer carries source, confidence and status, instead of ageing unsourced in an editor.
In outward communication it stays tangible: FAQ as the familiar term, buying advisor as what it does for your customers.
On your site
FAQ
For customers
Buying advisor
In the Klariton Studio
BIQ · Buyer-Intent Question
Before / After
Before: a FAQ project. After: a review routine.
BeforeKnowledge as a project
FAQ_final_v7_FINAL(2).docxAs of: last year
Answers buried in the support inboxunfindable
Product data across three systemscontradictory
"Only Jana knows that"Single point of failure
Every new product version makes the FAQ a little more wrong, and nobody notices.
AfterKnowledge as a routine
"Connect HubSpot or SAP?"approved
"Professional vs. Enterprise?"needs review
"Do you ship to Austria?"Gap · research
"Does this fit 50 reps?" · asked 6×Draft
Every answer has source, confidence and status. What your material does not back up becomes a gap instead of a claim.
The production process
Six steps from the connection to the published answer.
The principle above, here every step in detail: what you do, what Klariton does, and where your hand is required.
Step 01 · Connect
Connect data sources. Choose which knowledge Klariton may use.
Connect where your offer lives: shop catalog, PIM, CMS, website or a manual source. Only what you enable is imported: products, plans, attributes, pages. You define the scope before anything is generated.
Source changes flow in continuously, the knowledge stays current.
Data sources connected
Shopify catalog · 248 productsconnected
Website · pricing & plansconnected
Help Center · 64 articlesapproved
Attribute · tasting_notesselected
Attribute · purchase_priceexcluded
Step 02 · Gather material
Datasheets, PDFs, notes. Your knowledge gets a library.
Everything that should back answers lives in the material library: uploaded PDFs and tables, Markdown documents, notes captured manually from people's heads. Every document has an approval status, only approved material feeds answers.
Knowledge without a document counts too: captured as a curated note right in the Studio.
Material library Studio
brewing.mdapproved
datasheet-aria.pdfapproved
roast-profile.mdin review
Note · "Storage in summer"captured manually
Step 03 · Research questions
Klariton proposes what your customers want to know.
From the catalog, the material and the real questions of your visitors, Klariton derives buyer-intent questions, typed as Specs, Use Case, Comparison or Compatibility. Every suggestion carries its origin, so you see why it is relevant.
What your material cannot answer is marked as a gap, not answered.
Suggested questions 4 new
Is the espresso suitable for bean-to-cup machines?from catalog
How long does it stay fresh?from material
Does it work for cold brew?Inbox · 6×
Do you ship to Austria?Gap · material missing
Step 04 · Draft answers
Every sourced sentence shows its basis. What your material does not back up becomes a gap instead of a claim.
For an accepted question an answer draft is created, every sourced statement cites document and passage. The confidence level shows how well the draft is backed. Unsourced phrasings are flagged and struck: visible in the draft, not silently published.
Draft · BIQ #312 Needs Review
Yes: the medium roast is suitable for bean-to-cup machines1; this also applies to the decaf variant2.
1 · brewing.md, §Grind
2 · products.csv, row 14
"creamiest espresso in the range"struck · no source
Confidence · confirmed · 2 sources, 0 unsourced statements
Step 05 · Review & approve
Safe Guard checks the rules. You check the content.
Before you approve, Safe Guard runs: claim drift, unsourced statements, rule violations. Then you decide, Accept, Edit or Reject. Only your check makes an answer live; translations go through the same review.
Rejected drafts document what should not be said.
Review queue 3 open
Accept
Edit
Reject
BIQ #312 · bean-to-cupapproved
Safe Guard: "best coffee in Europe"unsourced
BIQ #312 · IT · translationneeds review
Step 06 · Publish & learn
Live in the shop today. Ready for more surfaces.
Approved BIQs appear on the product page, feed the Chat Advisor and (soon) the Infobox. What customers ask and no BIQ answers lands in the Questions Inbox, as a suggestion for step 03. The loop closes.
Publication live
Product page · 19 BIQslive
Chat Advisor · uses BIQslive · guided
Infoboxprepared · soon
Inbox: "Cold brew?" · 6×→ step 03
The real interface
Your work begins at "review", not at "write".
This is what the workspace looks like: on the left the queue of suggested drafts, on the right the draft with footnotes, the Safe Guard finding and your decision.
Material12
BIQs214
Review3
Inbox6
Analytics
Review queue needs review
Can the platform connect to HubSpot or SAP?
What is the difference between Professional and Enterprise?
Do you ship to Austria?
Can the platform connect to HubSpot or SAP?
Yes: HubSpot natively, SAP via the REST API1. Both connections are included in the Professional and Enterprise plans2; the setup is documented in the Help Center3.
1 · integrations.md, §API
2 · pricing page, plan matrix
3 · Help Center #64, setup
Safe Guard: "seamless with any CRM" removed, unsourced.
Accept
Edit
Reject
Nothing goes live without your approval.
Source footnotes on every statementYou check against the document, not against a feeling.
Confidence & gaps sort the queueApprove the strong first, send gaps to research.
Safe Guard removes the unsourced, visiblyStruck in the draft, not silently published.
Four BIQ types
Not every buying question is the same. Klariton knows the difference.
Specs
Answer facts
"Which integrations does the Enterprise plan support?"
Hard facts, straight from catalog, plans and attributes, with a datasheet or doc as the source.
Use Case
Advise the buying context
"Does this solution fit a team of 50 sales reps?"
Does the offer fit my situation? Answers from material and curation, from the SaaS plan to the espresso for a bean-to-cup machine.
Comparison
Compare products
"What is the difference between Professional and Enterprise?"
Sourced differences between your offers, no ratings out of nowhere.
Compatibility
Clarify compatibility
"Can the platform connect to HubSpot or SAP?"
Does X work with Y? The most common pre-purchase doubt, and the most expensive one when it stays unanswered.
01
Draft
suggested + cited
02
Needs Review
Safe Guard + your eyes
03
Approved
live on the surfaces
04
Pending review
on source change
Confidence levels and translations (EN to IT/DE) go through the same lifecycle. No shortcuts.
The moment
One click sits between draft and live answer. Yours.
In the Studio · draft
Yes: HubSpot natively, SAP via the REST API1. Both connections are included in the Professional and Enterprise plans2.
your approval
Accept & Publish
→
On your offer page · live
Can the platform connect to HubSpot or SAP?
Yes: HubSpot natively, SAP via the REST API. Both connections are included in the Professional and Enterprise plans.
integrations.md
pricing
Today every approved answer appears on product, offer and solution pages and feeds the Chat Advisor, in time the Infobox too.
↻ every question makes the system better
Measurability
Every answer should do more than just be live.
With Buying Answers you don't just see which answers are published. You also see which BIQs become visible in the touchpoint, which questions get actively opened, and which answers users find relevant enough to take the next step.
Which questions get actively opened.
A user opens the question, that’s real interest in the answer.
68%
opened
Which BIQ was visible at which position.
With biqId, position and optional productHandle, so placement becomes measurable.
52%
visible
Which BIQ was actually expanded.
With position and product context, showing which answer really pulls.
34%
clicked
Which answers lead closer to a lead.
Connects the answer layer to a clear conversion-near action.
12%
lead
This turns a FAQ from an archive into a decision system: you see which answers get reach, which spark real interest and which content should be placed higher, rewritten or expanded into its own BIQ. That's exactly what Klariton Analytics is for: make usage visible, spot gaps and derive operational improvements from them.
What teams do with it
Rewrite BIQs that are often seen but rarely opened.Rewrite
Place frequently opened BIQs more prominently.Ranking
Turn recurring questions from the inbox into new BIQs.New
Expand topics with material gaps.Gap
Live demo · powered by Klariton itself
These answers come from our own Klariton instance
No mockup: the widget below is a real Buying Answers touchpoint, answering from our own reviewed material (currently in German). What you see here is exactly what your visitors would get.
yourshop.com — exactly what your visitors see
Live
BIQ instead of FAQ
Why BIQs instead of a classic FAQ?
A FAQ list grows out of what support gets asked most. It helps, it is maintained, and it is reactive: collected rather than curated, often loose in scope. For an answer that an AI assistant is meant to pick up, that is no longer enough. What counts there is where the answer comes from, how well it is sourced and whether someone approved it.
Classic FAQ
collected, reactive
"How long does shipping take?"
Questions that have already been asked, answered in a list. The text stands on its own: no source travelling with it, no date, no trace of who last checked it.
BIQ
curated, purchase-decisive
"Does Professional fit 50 sales reps if we connect SAP?"
The question that stands between interest and purchase, answered from your material. Every BIQ carries source, confidence and status. What your material does not cover stays a gap instead of a claim.
The unit
A BIQ is the smallest thing you publish. Not a bullet point.
You do not approve a page and not a chapter, but a single question with its answer. It has its own version, its own status and its own approval. That is why it can be paused, revised and re-checked on its own, without touching the rest of your set.
When a source changes, it affects exactly the answers that hang off it. Not the whole document.
BIQ · Comparison
approved
What is the difference between Professional and Enterprise?
Enterprise includes SSO, audit log and the SAP connection1. Professional covers HubSpot natively2.
pricing
integrations.md
Version 3 · approved by Jana · two independent sources
Quotable instead of proseAn answer with a source, evidence and an approval can be quoted. A marketing paragraph cannot.
Less driftEvery BIQ hangs off its sources. When the material changes, the answer goes back into review instead of quietly turning wrong.
Traceable adviceFor every answer you can see what it rests on, how many independent sources cover it and who approved it.
You are not writing a FAQ. You are approving a curated answer set. The same set feeds the FAQ touchpoint on your product and offer pages and the Chat Advisor today, and the Infobox later. One approval, several surfaces.
Origin
How BIQs emerge from questions and personas
A BIQ is not invented. It comes out of four inflows: real customer questions, your personas, your brand core and the structured content you have connected.
Inflow 01
Real customer questions
What was actually asked in your touchpoints
Inflow 02
Personas
Who is asking, with what prior knowledge and vocabulary
Inflow 03
Brand core
Tone, answer structure, blocked phrasings
Inflow 04
Structured content
Catalog, plans, attributes, approved material
Questions Inbox
Questions from your touchpoints do not disappear.
Every question asked in a touchpoint lands in the Questions Inbox. Next to the single-question list there is an aggregated view: similar questions are grouped, so you can see how often the same thing was asked instead of reading it twenty times over.
What comes up often you promote to a BIQ, one by one or as a whole group. What does not belong to your offer you discard. Both stay traceable, and the question keeps its link to the BIQ that came out of it.
Filter by touchpoint, persona and answer source.
Questions Inbox · aggregated 30 days
"Can this connect to SAP?" · 14×to BIQ
"Is there single sign-on?" · 9×to BIQ
"What does Professional cost?" · 6×open
"Where is my invoice from last week?"discarded
Filter · Touchpoint: product page · Persona: all · Source: all
The same matter, three expectations of the answer.
A persona at Klariton is not a profile card for the wall. It carries language style, prior knowledge, typical questions, vocabulary and excluded topics, and exactly these inputs go into producing the answers.
Personas act in three places: which BIQs come into being at all, wording and depth of the answer, and which persona gets served first when its share of traffic is larger.
Klariton suggests matching personas for every BIQ, with a reason. You assign them. A BIQ can belong to several personas.
Developer
SDK, API, deployment
Marketer
Personalisation, conversion, insights
CISO
Certifications, hosting, data processing
Next step
Connect your knowledge. Review the first drafts today.
Connect data sources, upload material: the first suggested drafts are waiting in your review queue.
For shops, SaaS and explanation-heavy offers · EU-hosted · no credit card
Ask Klariton
Ask us anything. The answer builds itself in front of you.
Live over the same API that runs on your own site. No search index, no invented claims. Every sentence shows which document it comes from.
What is Klariton and how does it work?
Klariton is an answer engine optimization platform. It complements your existing shop or website without replacing anything or migrating data. From your own knowledge it produces checked, source-based answers (BIQs) that AI assistants and your visitors use directly.
platform-overview.mdDefinition and scope of the platformBIQ
integration-guide.mdEmbed instead of migrationMaterial
biq-lifecycle.mdReview gate and approvalBIQ
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