BIQ AnswersLive · Self-Serve

Knowledge in. Sourced buying answers out.

Your knowledge sits scattered across your website, docs, PDFs and people's heads. Klariton turns it into sourced answer drafts to the questions that block buying decisions. You do not write a FAQ. You approve one.

For shops, SaaS and explanation-heavy offers · EU-hosted · verifiable, not guessed

Your knowledge, scattered

Website/pricing: "Professional vs. Enterprise…"

Help CenterArticle #64: Connections & integrations

PDFdatasheet-aria.pdf · 48 pages, as of 03/26

Product dataproducts.csv · 248 entries, 3 systems

Note"Storage in summer is written nowhere, only Jana knows"

Customer question · 6×"Does this fit a team of 50 reps?"

scattered · unsourced · unfindable

Klariton

1spots buying questions

2clusters by type

3writes drafts

4backs them with sources

5checks the rules

Your answers, sourced

Compatibility Confidence · high

Can the platform connect to HubSpot or SAP?

Yes: HubSpot natively, SAP via the REST API¹. Both connections are included in the Professional and Enterprise plans².

integrations.md pricing page

Approved · live

"What is the difference between Professional and Enterprise?"needs review

"Is the espresso suitable for bean-to-cup machines?"approved

"Do you ship to Austria?"Gap

Question · Answer · Source · Confidence · Status

You do not start with an empty FAQ editor. Klariton proposes the first buying answers from the knowledge you already have.

Why BIQ

It is not a FAQ. It is a buying advisor.

BIQ = Buyer-Intent Question

A FAQ collects questions that have already been asked and answers them reactively. A Buyer-Intent Question is the question that stands between interest and purchase: concrete, decisive, often unspoken.

Klariton works along that buying intent, not along a support inbox. That is why it is called BIQ in the Studio, not FAQ. Every answer carries source, confidence and status, instead of ageing unsourced in an editor.

In outward communication it stays tangible: FAQ as the familiar term, buying advisor as what it does for your customers.

On your site FAQ

For customers Buying advisor

In the Klariton Studio BIQ · Buyer-Intent Question

Before / After

Before: a FAQ project. After: a review routine.

BeforeKnowledge as a project

FAQ_final_v7_FINAL(2).docxAs of: last year

Answers buried in the support inboxunfindable

Product data across three systemscontradictory

"Only Jana knows that"Single point of failure

Every new product version makes the FAQ a little more wrong, and nobody notices.

AfterKnowledge as a routine

"Connect HubSpot or SAP?"approved

"Professional vs. Enterprise?"needs review

"Do you ship to Austria?"Gap · research

"Does this fit 50 reps?" · asked 6×Draft

Every answer has source, confidence and status. What your material does not back up becomes a gap instead of a claim.

The production process

Six steps from the connection to the published answer.

The principle above, here every step in detail: what you do, what Klariton does, and where your hand is required.

Step 01 · Connect

Connect data sources. Choose which knowledge Klariton may use.

Connect where your offer lives: shop catalog, PIM, CMS, website or a manual source. Only what you enable is imported: products, plans, attributes, pages. You define the scope before anything is generated.

Source changes flow in continuously, the knowledge stays current.

Data sources connected

Shopify catalog · 248 productsconnected

Website · pricing & plansconnected

Help Center · 64 articlesapproved

Attribute · tasting_notesselected

Attribute · purchase_priceexcluded

Step 02 · Gather material

Datasheets, PDFs, notes. Your knowledge gets a library.

Everything that should back answers lives in the material library: uploaded PDFs and tables, Markdown documents, notes captured manually from people's heads. Every document has an approval status, only approved material feeds answers.

Knowledge without a document counts too: captured as a curated note right in the Studio.

Material library Studio

brewing.mdapproved

datasheet-aria.pdfapproved

roast-profile.mdin review

Note · "Storage in summer"captured manually

Step 03 · Research questions

Klariton proposes what your customers want to know.

From the catalog, the material and the real questions of your visitors, Klariton derives buyer-intent questions, typed as Specs, Use Case, Comparison or Compatibility. Every suggestion carries its origin, so you see why it is relevant.

What your material cannot answer is marked as a gap, not answered.

Every sourced sentence shows its basis. What your material does not back up becomes a gap instead of a claim.

For an accepted question an answer draft is created, every sourced statement cites document and passage. The confidence level shows how well the draft is backed. Unsourced phrasings are flagged and struck: visible in the draft, not silently published.

Draft · BIQ #312 Needs Review

Yes: the medium roast is suitable for bean-to-cup machines¹; this also applies to the decaf variant².

1 · brewing.md, §Grind

2 · products.csv, row 14

"creamiest espresso in the range"struck · no source

Confidence · high · 2 sources, 0 unsourced statements

Step 05 · Review & approve

SafeGuard checks the rules. You check the content.

Before you approve, SafeGuard runs: claim drift, unsourced statements, rule violations. Then you decide, Accept, Edit or Reject. Only your check makes an answer live; translations go through the same review.

Rejected drafts document what should not be said.

Review queue 3 open

Accept Edit Reject

BIQ #312 · bean-to-cupapproved

SafeGuard: "best coffee in Europe"unsourced

BIQ #312 · IT · translationneeds review

Step 06 · Publish & learn

Live in the shop today. Ready for more surfaces.

Approved BIQs appear on the product page, feed the Chat Advisor and (soon) the Infobox. What customers ask and no BIQ answers lands in the Questions Inbox, as a suggestion for step 03. The loop closes.

Publication live

Product page · 19 BIQslive

Chat Advisor · uses BIQslive · guided

Infoboxprepared · soon

Inbox: "Cold brew?" · 6×→ step 03

The real interface

Your work begins at "review", not at "write".

This is what the workspace looks like: on the left the queue of suggested drafts, on the right the draft with footnotes, the SafeGuard finding and your decision.

Klariton Studio · BIQ Review 3 open

Material12

BIQs214

Review3

Inbox6

Analytics

Review queue needs review

Can the platform connect to HubSpot or SAP?

CompatibilityConfidence · high

What is the difference between Professional and Enterprise?

ComparisonConfidence · medium

Do you ship to Austria?

SpecsGap · material missing

BIQ #318 · suggested from Help Center + Inbox · Needs Review

Can the platform connect to HubSpot or SAP?

Yes: HubSpot natively, SAP via the REST API¹. Both connections are included in the Professional and Enterprise plans²; the setup is documented in the Help Center³.

1 · integrations.md, §API 2 · pricing page, plan matrix 3 · Help Center #64, setup

SafeGuard: "seamless with any CRM" removed, unsourced.

Accept Edit Reject Nothing goes live without your approval.

Source footnotes on every statementYou check against the document, not against a feeling.

Confidence & gaps sort the queueApprove the strong first, send gaps to research.

SafeGuard removes the unsourced, visiblyStruck in the draft, not silently published.

Four BIQ types

Not every buying question is the same. Klariton knows the difference.

Specs

Answer facts

"Which integrations does the Enterprise plan support?"

Hard facts, straight from catalog, plans and attributes, with a datasheet or doc as the source.

Use Case

Advise the buying context

"Does this solution fit a team of 50 sales reps?"

Does the offer fit my situation? Answers from material and curation, from the SaaS plan to the espresso for a bean-to-cup machine.

Comparison

Compare products

"What is the difference between Professional and Enterprise?"

Sourced differences between your offers, no ratings out of nowhere.

Compatibility

Clarify compatibility

"Can the platform connect to HubSpot or SAP?"

Does X work with Y? The most common pre-purchase doubt, and the most expensive one when it stays unanswered.

Draft

suggested + cited

Needs Review

SafeGuard + your eyes

Approved

live on the surfaces

Re-Review

on source change

Confidence levels and translations (EN to IT/DE) go through the same lifecycle. No shortcuts.

The moment

One click sits between draft and live answer. Yours.

In the Studio · draft

BIQ #318 · Needs Review

Yes: HubSpot natively, SAP via the REST API¹. Both connections are included in the Professional and Enterprise plans².

your approval Accept & Publish →

On your offer page · live

yourproduct.com/integrations

Can the platform connect to HubSpot or SAP?

Yes: HubSpot natively, SAP via the REST API. Both connections are included in the Professional and Enterprise plans.

integrations.md pricing

Today every approved answer appears on product, offer and solution pages and feeds the Chat Advisor, in time the Infobox too.

New customer question

"Does SSO work with Okta?"

→ lands in

Questions Inbox

→ becomes

Draft · sourced

→ needs

your approval

↻ every question makes the system better

Next step

Connect your knowledge. Review the first drafts today.

Connect data sources, upload material: the first suggested drafts are waiting in your review queue.

For shops, SaaS and explanation-heavy offers · EU-hosted · no credit card